Référencement : les KPI du SEO à garder en tête

  • the long tail of natural search
  • Page Yield Theory – unbranded keyword traffic volume grows as the number of pages yielding natural search traffic grows
  1. Brand, non brand ratio : (KPI #1) provide a baseline on the effectiveness of your channel yield, This can be contrasted against your total available pages (KPI #2) and actual yielding pages (KPI #3) to understand the gap between current and potential performance
  2. Uniques Pages
  3. Pages yielding trafic ratio :
  4. Keywords per page yield : The rate at which these pages yield keywords (KPI #4)
  5. Visitors per Keyword Yield : times the visitor driven by each of those keywords (KPI #5) form the length, and height, of your tail, and can each be optimized individually
  6. Index-to-crawl ratio (supplemental ratio) : Meanwhile your index-to-crawl ratio (KPI #6) and engine yield (KPI #7) help quantify your site’s effectiveness at converting web pages into units of “search produce
  7. Engine Yield : Simply calculate how much referral traffic each sends for every page it crawls or consumes. Compare engine by engine

For instance, if the number of pages yielding traffic is low (under 10%), it may be time for some basic, scalable, URL rewriting to maximize the flow of link juice through your internal link text. On the other hand, if 80% of pages are yielding traffic at a rate of one keyword per page and one visitor per keyword, it may be time to conduct some auto-generated title tag tests to scalably lift rankings of thousands of pages, by incorporating more relevant keywords per page

The secret to capturing the long tail of natural search is this: Fully maximize the page yield of your website. That is, develop a metrics-driven optimization process that empowers each page to be viewed as the authority on the subject’

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